Social Network Marketing with YORGOO

Vou­liag­meni, March 31, 2009 by Yorgo Nestoridis,YORGOO

YORGOO has been built for pro­vid­ing ser­vices build­ing free viral traf­fic and to gen­er­ate leads. The more traf­fic, the more leads and by logic the more con­ver­sion. The orig­i­nal for­mula is still valid and work­ing bril­liantly for those using the sim­ple for­mula opti­mized by YORGOO.

How­ever, since YORGOO has been cre­ated in 2005 the behav­ior of main­stream inter­net users has changed. Social Net­works have become the main attrac­tion online for the masses and the shift of traf­fic in favor of Social Media is eas­ily trace­able by con­sult­ing Alexa.

As a con­se­quence we need to deal with the phe­nom­e­non of Social Media and find out how the social media frenzy can profit our pur­pose as online mar­keters and busi­ness developers.

Kate’s Smile

Social Media Marketing

Social Media Mar­ket­ing is the new big key-word to describe a new branch of Com­mu­ni­ca­tion and Mar­ket­ing Sci­ence. As lined out in yesterday’s YORGOO call, Uni­ver­si­ties start to teach Social Media Mar­ket­ing; the Birm­ing­ham City Uni­ver­sity in the UK is offer­ing a first MA cur­ricu­lum start­ing in Sep­tem­ber 2009.

One of the major issues is to fig­ure out, how to profit from all the traf­fic eas­ily gen­er­ated on Social Net­works. While we have been teach­ing tar­geted mar­ket­ing for years, focus­ing on key­words, we must see things under a new aspect, which is tar­geted behav­ioral mar­ket­ing and com­mu­ni­ca­tion. Social Media Mar­ket­ing is more dif­fi­cult than tra­di­tional mar­ket­ing for a sim­ple reason:

Peo­ple who join Face­book, Twit­ter and other social net­works, don’t go there to buy things or to be harassed by ads.

In fact they join social net­works to com­mu­ni­cate, to make friends and con­tacts for pri­vate pur­poses and obvi­ously for the fun. But they also join social net­works because it’s free to join, or at least that’s what most think and free is per­ceived as “with­out out of pocket cost”.

Again the rea­son for YORGOO’s suc­cess is sim­ple: peo­ple join traf­fic pro­grams because they are in online mar­ket­ing and online busi­ness build­ing and because they want to bring their prod­ucts or mes­sage in front of a tar­geted audi­ence. Traf­fic Pro­grams pro­vide a tar­geted audi­ence and the surfer never needs to worry about advanced tar­get­ing strategies.

In Traf­fic Pro­grams, the users EXPECT to see other peo­ples prod­ucts and mes­sages: it’s the cheap­est way of deliv­er­ing a mes­sage to a tar­geted online mar­keters audience.

On the other hand, traf­fic pro­grams and safe­lists are used by a minor­ity of surfers and the audi­ence is lim­ited to a spe­cific crowd with lim­ited needs.

With Social Net­works we are back to a generic crowd and obliged to fil­ter, tar­get and sort out con­tacts by field and degree of inter­est. We are in a sit­u­a­tion com­pa­ra­ble to 10 years ago: each social net­work con­sti­tutes a sort of a mini inter­net in form of a closed vase sys­tem, with par­tic­i­pants from any back ground, hav­ing any pur­pose, inter­est and goals. You can meet there ‘any­one’ how­ever not every body is a tar­get as in traf­fic programs.

Sure there are the inter­nal search engines and fil­ters avail­able to all par­tic­i­pants. How­ever fact remains: peo­ple did not join those social net­works to buy products.

Fact is: you don’t sell on Face­book or on Twit­ter and Barack Obama was not elected on Face­book either.

Social Net­works con­sti­tute pools of peo­ple where the savvy mar­keter enjoys fish­ing. This means, you throw the hook into the pool to attract con­tacts out of the Social Net­work into your own envi­ron­ment, i.e. to your website.

This means: Your must have a web­site which is inter­est­ing, attrac­tive and which pro­vides room for interactivity.

We have built YORGOO Press for exactly this purpose.

YORGOO and Social Net­work Mar­ket­ing

Inter­est­ingly, when it comes to behav­ioral mar­ket­ing, cor­po­rates amke every effort not to appear as cor­po­rates and mar­keters want to get rid of the appar­ent pro­file as ‘inter­ested in doing busi­ness with you’.

While on Social Net­works, our effort is to attract peo­ple towards our own web­sites, it can inversely be our goal to use YORGOO Traf­fic to bring peo­ple into our Social Net­work Com­mu­nity to soften the hard com­mer­cial image and to add another dimen­sion to the rela­tion, a more pri­vate and relaxed dimen­sion which tra­di­tion­ally has been cre­ated by pick­ing up the phone or by send­ing an email to build the rela­tion and to give it that touch that makes the dif­fer­ence between anony­mous con­nec­tions and per­son­al­ized relations.

YORGOO is ready to sup­port your Social Media Mar­ket­ing efforts and what bet­ter can we do than to add some fea­tures to YORGOO for this pur­pose and to set up a Social Media Mar­ket­ing Sem­i­nar in April?

Look for­ward to a great event which will take place on April 25 and 26 at Ycademy.

Yorgo

YORGOO

Related posts:

1. Social Net­work Pub­lish­ing and Mar­ket­ing Seminar
2. Social Media Mar­ket­ing by Ycademy
3. Social Media Mar­ket­ing Seminar
4. Twy2 Social Net­work Mar­ket­ing Tool for Twitter
5. Social Net­work Pub­lish­ing 2

Tags: Barack Obama, Birmingham City University, Facebook, online business building, Online Marketers, social media frenzie, social media frenzy, social media marketing, social networks, Twitter, Yorgo Nestoridis, YORGOO Press

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