Destinations Expo Cape Town

Today’s launch of the first travel and tourism exhi­bi­tion, called “Des­ti­na­tions Expo 2010″ in Cape Town may well be the begin­ning of a future ori­ented development.

The 2010 Expo is first of all a show­case of destinations,accommodation,traveling and hol­i­days in South Africa and other nearby des­ti­na­tions.
Besides all the vis­i­tors attend­ing the event, there are mil­lions of peo­ple out there who are poten­tially inter­ested in the topic and who are seek­ing to sat­isfy their desires via the Internet.

It is there­fore sur­pris­ing, that the Expo itself did not come up with a decent and well posi­tioned web­site for and about the event.
Or are the orga­niz­ers just the play-ball of some large tourism busi­nesses priv­i­leg­ing their best pay­ing acolytes?
I don’t have the answer to this ques­tion; how­ever, from what I can see, indi­vid­ual hotels, B&Bs, restau­rants and lodges can­not indi­vid­u­ally count on the Expo 2010 to fetch new con­tacts through the Inter­net.
While the local crowd may enjoy the event, the remain­ing 6.5 bil­lion poten­tial cus­tomers are left out. This is not really a cus­tomer ori­ented pol­icy, con­sid­er­ing that nowa­days most book­ings are
made online.

What do you need an Expo for if you can­not reach out for new cus­tomers or if the main mar­kets can­not be reached?
If Des­ti­na­tion 2010 is a low tech mar­ket­ing idea, then it is the more impor­tant for busi­nesses to brand them­selves in a mean­ing­ful way online.
Smart exam­ples can be seen at LalakoiPublishing.com and http://gardenroutedirectory.com.
Also some resorts are work­ing on projects dis­trib­ut­ing highly vis­i­ble media con­tent, such as the Mon­key Val­ley Resort near Cape Town.

Tourism and the Inter­net can­not be dissociated.

May be for next years Des­ti­na­tions Expo 2010 the orga­niz­ers will invite some web­site devel­op­ers who in the past have pro­vided excel­lent ser­vices to South African Tourism, Lalakoi Pub­lish­ing from the Gar­den Route or Bianca Gubalke Web­site Devel­op­ments from Noord­hoek, to name just two.

Related posts:

1. Mon­key Val­ley Resort Cape Town
2. Mon­key Vally Cape Town News
3. Mon­key Val­ley Beach Nature Resort Noordhoek
4. WP Best Town Project
5. Mon­key Val­ley Resort News

Tags: 2010, Cape, destination, expo, Showcase, Town, travel, Yorgo, Yorgo Information, Yorgo Nestoridis, Yorgo news

This entry was posted on August 19, 2010 at 6:50 pm and is filed under News, Web Design, YORGOO. You can follow any responses to this entry through the RSS 2.0 feed.